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I.D.E.A. World Fitness Convention

Writer's picture: TONI DEETONI DEE

Updated: Aug 9, 2023

The I.D.E.A. World Fitness Conference is an annual event focused on fitness education and professional development.


Founded in 1982, I.D.E.A. stands for the International Dance Exercise Association. The organization started as a group dedicated to promoting dance and aerobic fitness programs. Over time, I.D.E.A. expanded its focus to encompass a broader range of fitness disciplines, including strength training, group exercise, yoga, Pilates, personal training, nutrition, and the fitness business in general.


The first World conference in 1984 had 600 participants.

I attended the second World Conference, in Los Angeles in 1985, with around 1000 participants.

Now over 10, 000 personal trainers, group fitness and mind-body instructors, program/fitness directors, business owners, healthy living bloggers, fitness enthusiasts, industry leaders, fitness product retailers, and event staff come together from around the world to share knowledge, learn new techniques, and network with colleagues.

It is truly an International Conference.


The conference features a diverse lineup of workshops, lectures, master classes, and hands-on training sessions led by industry experts, covering various topics and the latest trends in the fitness industry.

It continues to be a prominent event in the fitness community.


I have worked as an assistant/supervisor at the event for over 35 years, as well as participating to keep myself up on the latest trends and broaden my knowledge.


I attended and worked again this year. The event was be held in Los Angeles at the LA convention Center.

Due to Covid and a few other obstacles the event was not as large as in past years.

However, I have a good feeling that it will continue to grow and flourish.

Even with the smaller number of participants, the event was well worth my time. In some cases, it was better, since the classes were smaller and easier to get into. The presenters continue to be top-notch with quality topics.


I took sessions on the Neuroscience of exercise; Yoga, Pilates, Barre, and workout tip and tricks; Tech in the industry; Generational trends in fitness; Strategies to reduce and prevent injuries; Breath training; Physiology of functional training & Hiit; Movement triad - Mobility, Stability and Strength; Nutrition; Yoga & Barre workouts; Corrective exercise; The brain on exercise; Parkinson's disease; Mobility and fascia; and so much more.

The information is up-to-date and interesting. Not really new for me, but a nice refresher.


There were many new gadgets and tools to try at the Expo hall, as well as the latest protein bars, shakes, and energy drinks. Lots of creative workouts and equipment to get your sweat on. It was entertaining to watch everyone having such a fun time.

My favorite part is networking and reconnecting with friends and colleagues from all over the world.

I hope to return next year.


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